This interactive masterclass looks at how to retain and influence clients through understanding the 6 triggers that make people reach decisions;
Action points will be discussed at the end of each trigger with real added-value take aways for our attendees.
Malcolm will introduce the concept of different client psychological types, how to recognize them and change your approach in order to influence each individual.
Malcolm has always believed in the power of people above systems, and that true leadership is about developing business environments that create wealth. His prime focus is on how energy is used in a transaction, whether this be a presentation, sales pitch or negotiation.
His background of science and marketing within industrial groups gives him unique insights into how businesses transact and develop. Today he employs this considerable expertise through a portfolio of non-executive directorships and three owned businesses.
Malcolm mentors senior managers on a one-to-one basis, and develops, coaches and speaks to more formal groups around the emotional issues of running a business.
Robust and pragmatic in his approach Malcolm always ensures that people he works with have the right level of challenge and support to make changes and deliver more than they thought they could both for themselves and their businesses.
Malcolm is a keynote lecturer on Leadership, Negotiation, Project Management, Consultative Selling and Public Speaking at London Business School, Cambridge University Judge Business School, Cass Business School and Oxford University SAID Business School.
9:00am – arrival and breakfast
9:30am – 11:00am – speaker part 1
11:00am – 11:15am – coffee break
11:15am – 12:30pm – speaker part 2
12:30pm – lunch served
Lancashire County Cricket Club, Talbot Road, Trafford, M16 0PX