Unlocking the DNA of a Winning Culture with Damian Hughes

Tuesday 26th Nov 2019, from 9:00am to 1:30pm
Cost: KJG Client: £30+vat | Non KJG Client: £60+vat

About Unlocking the DNA of a Winning Culture with Damian Hughes:

This interactive keynote speech and workshop is themed around the importance of continuing to focus on culture when driving for improved results.

FC Barcelona are one of the most successful football clubs in the world. In the four years that Pep Guardiola was in charge they won fourteen of a possible nineteen trophies – a success rate never matched in world football.

However, what makes FC Barcelona unique is the winning culture that has delivered sustained success for much longer than the customary four-year cycle of an elite team. Lying at the very heart of their success is how they deal with people and the care and attention given to the environment in which those people are nurtured: Studies show that the ‘commitment’ models i.e. trust, cooperation and sharing a common purpose, is more successful than any other kind of cultural model.

In this keynote speech, Damian demystifies the culture-building process by identifying five key aspects that generate cohesion and cooperation and explains how diverse groups can learn to function with a single mind.

This concept is introduced with a simple formula:


B: Outlining the ‘Big Picture’ – where we are heading and the trademark behaviours which demonstrate how we intend to get there

A: Helping employees navigate their way through change in order to move forward and avoid the common pitfalls of change

R: The importance of building routines by identifying the keystone habits at the heart of our operation

C: Nurturing people in the team who can influence others and shape their behaviour; these are the cultural architects

A: Authentic leadership – where the leaders role model the behaviours

Drawing on interviews with key architects of the culture, as well as his own extensive experience as a Professor of Organisational Psychology and Change, working alongside leading sports and business institutions, Damian Hughes provides unique insights into the crucial issues confronting the modern corporate environment, and shows how the lessons learnt at FC Barcelona can also be applied to develop your own winning culture.

About Professor Damian Hughes:

Professor Damian Hughes is an international speaker and bestselling author who combines his practical and academic background within sport, organisational development and change psychology, to help organisations and teams to create a high performing culture.

He is the author of eight best-selling business books, including Liquid Thinking, Liquid Leadership, How to Change Absolutely Anything, How to Think Like Sir Alex Ferguson, The Five STEPS to a Winning Mindset and The Barcelona Way: Unlocking the DNA of a Winning Culture. He has also been nominated for the 2007 William Hill Sports book of the year award for Peerless, his biography of boxing great Sugar Ray Robinson. In 2009, he co-authored a critically acclaimed biography of boxing legend, Thomas Hearns in Hitman: the Thomas Hearns Story. In 2013, his latest biography, Marvelous Marvin Hagler became the UK’s best-selling sports biography.

He was appointed as a Professor of Organisational Psychology and Change for Manchester Metropolitan University in September 2010.

He is currently serving as a member of the coaching team for Scotland Rugby Union and Canberra Raiders.

His innovative and exciting approach has been praised by Sir Richard Branson, Muhammad Ali, Sir Terry Leahy, Sir Roger Bannister, Tiger Woods, Jonny Wilkinson and Sir Alex Ferguson.

Damian Hughes